Tinder, the Fast Growing Dating App, Taps an Age Old Truth

Tinder, the Fast Growing Dating App, Taps an Age Old Truth

WESTERN HOLLYWOOD, Calif. — when i sat into the lobby of a drab office building here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing relationship app, we noticed that every couple of minutes ladies would enter the foyer, dressed in flip-flops, tees and tattered jean shorts, then proceed through a radical change.

Swapping away their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After having a 30-second wardrobe modification, they certainly had been prepared with regards to their appointments at a modeling agency on the flooring floor. Exact exact exact exact Same individuals: two extremely various personas.

A brief elevator trip later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. بیشتر